If you want to start performing a webcast every week, you’ll need to come up with ideas that keep your audience engaged. It’s not as hard as you think to come up with ideas. You can repeat these ideas on a regular basis so that your audience is always dialed in and interested. Sometimes having a content plan or editorial calendar makes it easy to distribute the work and have your set up be easier. Plus you can let your customers/fans know what is coming soon!
1. Behind the Scenes – Everyone likes to know what you’re doing when you’re not doing your business. If you’re a food blogger, you could do a behind the scenes of how long it takes you to set up a shot, or about the mistakes you’ve made, or how you come up with an idea or shop for food. If you want to show off a bit of boxes coming in or show how to steam your clothes before you put them out in the shop, have at it!
2. A Day in the Life – If you’re a life coach you might want to show your audiences how you live and do a webcast from a vacation point, or while you’re on the road instead of from your well-decorated office. Show up in jammies, a swim suit, or other attire based on where you happen to be at the moment. Show off where you are. For your fashion shop, you might want to have an employee go through what they do in a typical day – organizing, unpacking, setting up for a webcast, helping customers, etc.
3. How I Do That – Most people love to know how to do things, and even if you’re afraid that they’ll then do it all themselves rather than shop from you, don’t worry. That won’t happen. Show them how you do things, and they’ll trust you even more to do it for them if that’s your service. But, more people will watch because it’s valuable and useful to learn how to do things. Ask them what they want to learn about and try to remember what it felt like when you learned the same things. Also, look to your vendors and see what they are teaching on youtube or Facebook Live videos.
4. Interviews – People also love learning about other people who are in the niche themselves. Whether they’re movers or shakers or newbies starting out, interviewing them for your webcast will be interesting for your viewers and for you. Interview other shop owners or vendors at the shows and have a break from a week of webcasts by publishing that on a scheduled week. Or when you have a vendor come by for a show and tell, do a quick interview with them. (tell them what you are doing before hand and they might have some great ideas for you)
5. Q & A Session – You likely get asked a lot of questions, so you can have a whole hour of Q & A where you answer questions off the cuff. You can collect the questions in advance or you can let them ask during the event if you have someone to help capture the questions for you. This one never gets old and it makes you very personable.
6. Live Events – If you have a cool life event happening that you think your audience will be interested in, why not stream it live for your audience? A graduation, an award, a speaking engagement… are all good fodder for a webcast. With fashion blogs and shops it is always good to do a live Q&A or a live fashion show for each season – or monthly!
7. Rants – Did something happen in your niche that you really need to discuss and rant about? If you have the right audience in the right niche, this may be one of your most watched webcasts, especially on replay. Talk about something that really gets you going – do you find one of the latest trends to be silly or is there something that you just love that you can’t wait to chat about? Either one or more will do.
8. Case Study – Did you or your solution help someone with something important? You can bring them on to discuss their situation and case. Go over it as you would a written case study so you don’t miss an aspect that made them successful. Maybe you do a lot of prom dresses and you can go through a case study talking about different body types and how to choose a dress for your style.
9. Get a Co-Host – You can ask different people to co-host based on your topic for the week. Usually it’s good to bring in an expert on the topic to help you present the facts for that webinar. It makes the webcast more fun to have more people, and the discussion will be interesting to the audience members.
10. Hot Seat Day – If you’re a coach, web designer, someone who helps writers, or other teaching/helping niche, you can put someone on the hot seat and analyze and advise them live during the webcast. This is a great way to show what you know, but you need to choose your subjects carefully because not everyone can handle this type of event. Or do this with a fashion styling day – show how you would style someone for an event – it shows your expertise and engages the audience.
Hopefully these ideas work for you. You can do so many different things with a webcast. The fact that you can share slides, share what’s around you and look at your audience live is a very powerful thing that can make a huge difference. You just need your phone or video camera (I use this one: Canon Vixia) to start and a good tripod to hold it while you talk. You can also use a webcam and your computer in your office.